The Community Foundation Playbook

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Your Community Is Looking for Leadership. Here’s How to Communicate It.

Community foundations collectively oversee $54.9 billion in donor-advised funds. Right now, donors are watching the news and wondering how to help. Your grantees are scrambling. Your community needs a strategic voice.

This playbook gives you the communications frameworks to lead.

What’s Inside:

  • 4 Critical Communications Shifts — Move from grantmaker to community leader, from annual reporting to real-time storytelling.

  • 7 Donor Messaging Frameworks — Ready-to-use language for DAF holders, corporate partners, board members, and the community.

  • Grantee Communications Toolkit — Help your grantees shift from emergency appeals to strategic positioning — multiplying every grant dollar.

  • Pooled Fund Launch Playbook — Step-by-step guide with real examples from Alaska, Washington DC, and San Diego.

  • 12-Month Editorial Calendar — Plan your messaging cadence from crisis response through long-term positioning.

  • Self-Assessment — 12 questions to identify your foundation’s highest-leverage communications opportunities.

About

I’m Sarah Avery Rice, founder of Bleeding Heart Creative. For 20+ years, I’ve helped environmental and social justice nonprofits secure funding, build audiences, and amplify their missions. I work with community foundations because local philanthropy is the most resilient infrastructure a community can build.

Your Community Is Looking for Leadership. Here’s How to Communicate It.

Community foundations collectively oversee $54.9 billion in donor-advised funds. Right now, donors are watching the news and wondering how to help. Your grantees are scrambling. Your community needs a strategic voice.

This playbook gives you the communications frameworks to lead.

What’s Inside:

  • 4 Critical Communications Shifts — Move from grantmaker to community leader, from annual reporting to real-time storytelling.

  • 7 Donor Messaging Frameworks — Ready-to-use language for DAF holders, corporate partners, board members, and the community.

  • Grantee Communications Toolkit — Help your grantees shift from emergency appeals to strategic positioning — multiplying every grant dollar.

  • Pooled Fund Launch Playbook — Step-by-step guide with real examples from Alaska, Washington DC, and San Diego.

  • 12-Month Editorial Calendar — Plan your messaging cadence from crisis response through long-term positioning.

  • Self-Assessment — 12 questions to identify your foundation’s highest-leverage communications opportunities.

About

I’m Sarah Avery Rice, founder of Bleeding Heart Creative. For 20+ years, I’ve helped environmental and social justice nonprofits secure funding, build audiences, and amplify their missions. I work with community foundations because local philanthropy is the most resilient infrastructure a community can build.