Map a Nonprofit Communications Strategy That Works

For Nonprofit Leaders Who Need a Real Plan

This MISSION-TO-MESSAGE workbook is designed for nonprofit leaders, development directors, and communications staff who need to build a sustainable communications strategy.

Whether you're navigating federal funding changes, diversifying your revenue streams, or simply recognizing that "how we've always done it" isn't working anymore—this workbook gives you the framework to move forward with clarity.

This Workbook Is For You If...

• You need to replace lost funding from a government grant or major donor

• You haven't updated your communications strategy in more than a year

• You're sending the same appeals and seeing diminishing engagement

• You want a clear plan to present to your board or leadership

• You need a professional framework without the consultant price tag

What You'll Have When You're Done

• Communications SWOT Analysis — Honest assessment of where you stand

• Collateral & Channel Audit — What you have, what's outdated, and audience expansion opportunities

• 12-Month Vision Statement — Specific, measurable goals

• 3-4 Strategic Objectives — With audiences, messages, channels, and timelines

• Plan-on-a-Page — A summary for leadership, board, and staff

• Prioritized Action List — Know what to do Monday morning

What's In The Package

Six editable PDF templates you can complete in one intensive day or spread across multiple sessions:

• How-to-Use Guide with suggested timeline

• Quick-Start Checklist to track all four phases

• Facilitator Cheat Sheet for running your own retreat

• SWOT Worksheet for honest capacity assessment

• Collateral & Channel Audit with expansion strategies

• Complete Strategic Workbook with objectives and Plan-on-a-Page

Mission-to-Message Workbook | Instant PDF Download