Map a Nonprofit Communications Strategy That Works
A complete DIY planning workbook with SWOT analysis, audience mapping, channel and collateral strategy, a 12-month roadmap and boardroom-ready Plan-On-A-Page.
$79 $99
This MISSION-TO-MESSAGE workbook is designed for nonprofit leaders, development and communications staff who need to rethink their outreach and fundraising—whether due to lost federal funding, an organizational pivot, or a simple recognition that "how we've always done it" isn't working anymore.
It's especially useful if you:
Need to replace revenue from a funding source that's gone away
Haven't updated your communications strategy in more than a year
Are sending the same communications you've always sent and seeing diminishing returns
Want a clear plan you can present to your board or leadership
Don't have budget for a consultant but need a more creative and tailored strategy
What You'll Have When You're Done
SWOT Analysis: A clear-eyed assessment of your communications strengths, weaknesses, opportunities, and threats
Collateral & Channel Audit: An inventory of what you have, what's outdated, and what to create
Communications Vision: A specific, measurable statement of what success looks like in 12 months
3-4 Strategic Objectives: Concrete goals with defined audiences, messages, channels, and timelines
Plan-on-a-Page: A one-page summary you can share with leadership, board, and staff
Prioritized Action List: Clear next steps so you know exactly what to do Monday morning
This workbook includes a 1) How-To-Use Guide; 2) Quickstart Checklist; 3) Facilitator Cheat Sheet; 4) SWOT Worksheet; 5) Collateral & Channel Audit; and most of all 5) Strategic Mission-To-Message Workbook — plus practical tips on expanding your audience to lookalike groups, and more. All resources are in PDF format.
You can complete this workbook in one intensive day or spread it across multiple focused sessions.
For Nonprofit Leaders Who Need a Real Plan
This MISSION-TO-MESSAGE workbook is designed for nonprofit leaders, development directors, and communications staff who need to build a sustainable communications strategy.
Whether you're navigating federal funding changes, diversifying your revenue streams, or simply recognizing that "how we've always done it" isn't working anymore—this workbook gives you the framework to move forward with clarity.
“Sarah's efforts on our behalf have been outstanding. She has relentlessly pushed our agenda, offered sound advice and guidance and has proven to be invaluable...”
Ed Toth, Executive Director, MARSB
This Workbook Is For You If...
You need to replace lost funding from a government grant or major donor
You haven't updated your communications strategy in more than a year
You're sending the same appeals and seeing diminishing engagement
You want a clear plan to present to your board or leadership
You need a professional framework without the consultant price tag
What You'll Have When You're Done
Communications SWOT Analysis — Honest assessment of where you stand
Collateral & Channel Audit — What you have, what's outdated, and audience expansion opportunities
12-Month Vision Statement — Specific, measurable goals
3-4 Strategic Objectives — With audiences, messages, channels, and timelines
Plan-on-a-Page — A summary for leadership, board, and staff
Prioritized Action List — Know what to do Monday morning
What's In The Package
Six editable PDF templates you can complete in one intensive day or spread across multiple sessions:
How-to-Use Guide with suggested timeline
Quick-Start Checklist to track all four phases
Facilitator Cheat Sheet for running your own retreat
SWOT Worksheet for honest capacity assessment
Collateral & Channel Audit with expansion strategies
Complete Strategic Workbook with objectives and Plan-on-a-Page
Mission-to-Message Workbook | Instant PDF Download
$79 $99
This MISSION-TO-MESSAGE workbook is designed for nonprofit leaders, development and communications staff who need to rethink their outreach and fundraising—whether due to lost federal funding, an organizational pivot, or a simple recognition that "how we've always done it" isn't working anymore.
It's especially useful if you:
Need to replace revenue from a funding source that's gone away
Haven't updated your communications strategy in more than a year
Are sending the same communications you've always sent and seeing diminishing returns
Want a clear plan you can present to your board or leadership
Don't have budget for a consultant but need a more creative and tailored strategy
What You'll Have When You're Done
SWOT Analysis: A clear-eyed assessment of your communications strengths, weaknesses, opportunities, and threats
Collateral & Channel Audit: An inventory of what you have, what's outdated, and what to create
Communications Vision: A specific, measurable statement of what success looks like in 12 months
3-4 Strategic Objectives: Concrete goals with defined audiences, messages, channels, and timelines
Plan-on-a-Page: A one-page summary you can share with leadership, board, and staff
Prioritized Action List: Clear next steps so you know exactly what to do Monday morning
This workbook includes a 1) How-To-Use Guide; 2) Quickstart Checklist; 3) Facilitator Cheat Sheet; 4) SWOT Worksheet; 5) Collateral & Channel Audit; and most of all 5) Strategic Mission-To-Message Workbook — plus practical tips on expanding your audience to lookalike groups, and more. All resources are in PDF format.
You can complete this workbook in one intensive day or spread it across multiple focused sessions.